Founding campaign
1 business per category
Shared Direct Mail for Local Businesses

Mail is back. And now it's measurable.

Share a premium postcard with five non-competing local businesses. We handle the copy, design, print, and mailing — you watch the scans come in on a live dashboard.

West Michigan launch area One business per category QR tracking included
The Shift

Digital ads got expensive. Direct mail got ignored by everyone but your customers.

Facebook CPMs are up 60% since 2020. Google clicks cost more every quarter. Email sits in Promotions. Your last flyer ended up in the trash with three others.

Meanwhile, 90% of direct mail gets opened. The average household spends 30 seconds with it. That's roughly 30× the attention of a Facebook scroll.

The catch used to be: mail was expensive, slow, and impossible to measure. That's what we fixed.

Source: USPS Household Diary Study (2024) and ANA Response Rate Report. Citations available on request.
How it works

Four steps. We do three of them.

See what your postcard could look like →
The Product

Here's what lands in your neighbor's mailbox.

Premium card stock. Professional design. One category per slot. Unique QR codes that actually track.

Your Neighborhood, Delivered
Founding Campaign · Kalamazoo / Portage
Dentistry
Cedar & Pine Dental
Complimentary whitening with every new-patient exam. New neighbors get 20% off through May.
Scan to book →
Plumbing
Fairway Plumbing Co.
$49 drain clear · same-day
HVAC
Northwind Heating
Free tune-up with install
Italian Trattoria
Bella Riva
Two pastas, one bottle — $39 on Tuesdays and Thursdays through June.
SAMPLE
DIRECT MAIL
CAMPAIGN
WEST MI
Hello, neighbor —
Cedar & Pine Dental
cedarpine.co/neighbor · 20% new-patient
Bella Riva Trattoria
bellariva.com/tue · $39 pasta night
Fairway Plumbing
tracked calls available
Northwind Heating
northwind-hvac.com · free tune-up
USA
60¢
FIRST CLASS
KALAMAZOO
MI · MAY 2026
★ ★ ★
RESIDENT
412 Linden Avenue
Kalamazoo, MI 49008
Your logo and
photography
Your offer, written
by a copywriter
One business per
category
Your unique QR code
— every scan tracked
Premium 16pt stock,
UV-coated finish
Trackable landing
page per business
Optional call-tracking
number per slot
USPS bulk mail
permit indicia
Address panel printed
per household
    The Math

    What solo direct mail would cost. What yours will cost.

    Solo Direct Mail

    List rental~$500
    Design + copy~$800
    Print (5,000 pc)~$1,500
    Postage~$1,900
    TrackingUsually none
    Total~$4,700
    Per household~$0.94

    Your Shared Campaign

    List rentalIncluded ✓
    Design + copyIncluded ✓
    Print (5,000 pc)Split 6 ways
    PostageSplit 6 ways
    TrackingUnique QR + dashboard
    Total~$649
    Per household~$0.13

    "You get the same 5,000 mailboxes for about the cost of two weeks of Facebook ads — and you can prove every scan."

    Measurement

    Direct mail with a dashboard.

    You've been flying blind on mail forever. We'll land it.

    Unique QR code

    Every business gets its own QR code that lands visitors on a tracked page. Scans are timestamped, geo-tagged, and tied to the campaign that sent them.

    Optional call tracking

    Add a dedicated phone number that forwards to your line. We record which call came from which campaign, the time, and optional transcribed notes.

    Campaign dashboard

    One login. Every campaign, every scan, every call, every zip-code performance. Export to CSV if you want to build your own attribution model.

    dashboard preview · campaign tracking
    Founding Campaign — Kalamazoo / Portage, MI
    Homes reached
    5,240
    ↑ 12% vs last
    Total scans
    237
    4.5% rate
    Tracked calls
    41
    ↑ 8 this week
    Cost / scan
    $2.74
    ↓ 22% vs FB
    Scans by day after landing Last 21 days
    D+1D+4D+7D+10D+14D+21
    Zip code heatmap 7 routes
    lessmore
    One per category

    One pest-control company per campaign. One roofer. One HVAC company.

    We only sell one slot per business category per campaign. Once a local dentist takes the slot in your zip code, no other dentist can be on that postcard. You won't compete with a neighbor for attention — and your competitor won't get the chance to reach your customers first.

    We are currently validating the first West Michigan campaign area and category list for the May 2026 launch window.

    Founding categories open · Kalamazoo / Portage
    Results

    Real campaigns. Real scans. Real customers.

    We're running our founding campaigns right now. Case studies, scan counts, and customer stories will live here as campaigns complete.

    Want to be one of our first three case studies? We're looking for founding customers. → Message us

    Fit

    Built for local businesses that need a phone that rings.

    This is for you if…

    • You serve a specific geographic area (one city, a few zip codes)
    • You have a clear offer: a service, a product, a promotion
    • Your average customer is worth at least $200 in lifetime value
    • You've tried digital ads and felt the margins tighten
    • You want to know exactly which marketing spend is working

    This isn't for you if…

    • You sell nationally — mail is a local weapon
    • You don't have a trackable offer (we'll help you build one, but you need the business fundamentals in place)
    • You're looking for a $99/month plug-and-play tool
    • Your average customer is worth less than the cost of acquiring them
    Common questions

    Answers before you ask.

    Your neighbors check their mail every day. Be there.

    Claim your category on the first West Michigan campaign. Fifteen-minute conversation. No pitch deck. Just your offer, your service area, and whether the category fit makes sense.

    Message Bright Harbor

    No contracts. No minimums. No "strategy sessions" that are really sales pitches.